Any web design company that offers budget websites will often find themselves talking to business owners who’ve never had a website before. Half of the battle here is often persuading the customer that a website is a great idea for any business, and any money spent is going to be well worth it and more in the long run. Even a site at £99 sounds like a lot of money to someone who doesn’t see why they should have a website, and probably also doesn’t see why they should have one at all. Let’s look at ten good reasons why any business needs a website in 2014.
1. Your competitors probably have websites
People search online for products and services these days. If you don’t have a website but your competitors do, they’ll be the ones getting the work that comes from online queries. You might argue that you get passing trade, word of mouth and work from other types of advertising and that might be true, but those sources of income are going to shrink as internet based enquiries get closer to being 100% of all traffic. Professional website design companies like Redwall Creative aren’t in business for nothing – a lot of people are busy getting websites for themselves.
2. First impressions count
When people find you online, the first few seconds they spend on your site is vital. if your site looks cheap and nasty, they’re going to think that your business is too. If your site is clean, well laid out and attractive, they’re going to look favourably at you and your business. Sites don’t have to cost a fortune to look good – even a basic site can look nice!
3. Your customers will expect you to have a website
People don’t remember email addresses or telephone numbers any more – they rely on finding the information that they need online as and when they need it. If there’s no website they’re firstly going to wonder why, and secondly they’re going to phone someone else. Even the most basic of website can get around this problem.
4. Your website works 24/7
Your website is always there for you, working 24 hours a day, 7 days a week, 365 days a year. Even when you’re office is closed, your site is still there. This means that people can find and read about you any time that’s convenient for them, and then perhaps email or phone you when they know that you’re going to be in. It’s like having a salesman working for you all day, every day for only a few quid a year. Who wouldn’t want that?
5. It’s a convenient point of contact
People like to get in touch in various ways. Your website can have every single piece of contact information that you’ve got, such as:
The list goes on…..
All this information is in one place too, and in the case of the other websites like Facebook you can provide links so that people can go straight through to them directly from your site.
6. Cut down on repetitive calls
It’s easy to have an FAQ section on your site that answers 99% of all of the popular questions that you are asked. This means that you can simply point people to the relevant article/page/blog on your site, rather than having to do it over the phone every single time. This is great, as you only need to write the article once (and you can do a great job if it!) and the customer can read and re-read it in their own time until they fully understand, rather than remembering what was said over the phone or referring to scribbled notes.
7. It’s your online CV
As well as listing your prices and services, your website can show who you’ve done work for. This can help to reinforce the confidence that potential customers have in you. If you do work for local government, charities or sports associations that your potential customers have heard of they’re going to be far more likely to do business with you.
8. It’s great for promotions
If you’re well into Facebook and Twitter, your own website is a great place to hold information of any current offers or promotions that you’re offering at any given time. This means that your facebook or Twitter messages only need to link to your website article, so you only need to write it once. You’ve also got free reign on how the offer will look too – no restrictions like you might have on a Facebook post or Twitter tweet.
9. It’s not the yellow pages
Every day I talk to customers who still think an advert in the yellow pages is enough to get the word out about them and their business. While this still might be true for some people (the over 60’s are a good example) it’s completely untrue for others. In many markets the yellow pages (or equivalent) isn’t even printed any more, and this is set to increase. It’s dying, and you’re going to have to get used to that. Also, look at what a website costs versus an advert in the yellow pages – a website is ridiculous value for money!
10. Websites are great value and have no downside
That brings us nicely into my final point of today. These days, the kind of website that is perfect for a small business needn’t cost the earth. You’re guaranteed to make your money back, and the site is going to be so much cheaper than other forms of more traditional advertising. That fact alone, and the preceding 9 points mean that if you don’t have a website, there isn’t a single reason why you shouldn’t look at getting one as soon as you can. If you’re spending as little as £99 for a proper little site, what’s the worst that can happen? it might not double your trade overnight, but it’s certainly going to help, and who’s business doesn’t need a little help these days? get to it!